Hi, I’m Mwinyi (Mo).

Product and growth are the same job.
Thirteen years to confirm it.

At Shop Bonsai, now Inspiration Commerce Group, I owned the product roadmap for a three-sided marketplace with 90K+ users and a $2.5M seed round. At Saatchi, I’ve led paid acquisition for Toyota US, Four Seasons, and TD Bank, managing $80M+ in ad spend and connecting media investment directly to revenue. I’ve also built and led teams across Canada, the United States, India, and Hong Kong.

I also founded LYFSTYL, which started as a record label and grew into a cultural magazine and growth consultancy covering music, art, fashion, and culture. The original albums are still on Bandcamp, if you want to hear where it all started.

These days, I’m building AI agents and workflow tools, working toward a growth operating system for the AI era. The idea is simple, even if building it isn’t: agents that can run growth strategy end to end. I also dissect the onboarding flows of products I love to figure out what to build next. I call it research. My girlfriend calls it something else.

Outside of work, I’m visiting every country in the world in alphabetical order, 31 countries so far (some not in order, will have to revisit). Hitting every F1 grand prix along the way, and becoming a local at one coffee shop per country until they know my order. Having lived in the Netherlands, Germany, Jamaica, and across Canada, I know the difference between visiting a place and actually being in it. Oh yeah, I also played soccer until I broke my arm (not my leg, somehow), and will play any racket sport anyone puts in front of me.

Based in Toronto. If you’re looking to collaborate or just want to chat, get in touch.